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Bain & Company has announced it is expanding its digital advisory services with its new ADAPT (Advanced Digital And Product Team) offering. According to Bain, the service adopts a “digital inside approach [that] embeds digital capability into all areas of its industry and functional practice areas rather than treating it as a stand-alone business.” Its in-house team of ADAPT experts offer design lab, developmental lab, experience design, digital analytics and digital marketing services. Currently in San Francisco and Berlin, these experts will connect clients with local pockets of innovation and pair them with the firm’s sector-specific digital experts.

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Peter Crush for Consultor.news

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