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Monitor Deloitte is strengthening its ranks in Sydney (Australia) by bagging adland supremo, Andy Bateman. Bateman was formerly a marketing director at Telstra, and most recently was founder of 'Everyone', a boutique strategy firm focused on driving growth through innovation, customer experience design and the application of technology. His role in Monitor Deloitte will be as national lead, partner, for innovation strategy.

He will work closely with Monitor Deloitte lead partner Jeremy Drumm. “Ultimately, if innovation is a core lever through which to drive profitable business growth, then innovation strategy is about applying strategic discipline and rigour to the innovation agenda within a client’s business end-to-end, to maximise growth potential,” said Bateman to AdNews. He added: “Joining Deloitte enables me to supercharge the vision I had for Everyone, to be a progressive innovation strategy and execution business.”

andy bateman

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