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McKinsey’s ‘Periscope’ product – which helps organizations achieve better sales and marketing optimization has landed a place in Gartner’s 2017 ‘Cool Vendors in Consumer Goods Manufacturing’ report. Brian Elliott, managing partner of Periscope By McKinsey, said: “In a marketplace that is revolutionizing itself with incredible speed, it’s imperative that consumer goods businesses start down the right path now to keep pace with their competition. We view our mention as a recognition that our high innovation rate, broad set of solutions on the same platform, global footprint and distinctive data-insights-tools-expert support model continue to make us the ideal partner in that journey. The impact is so large that it is making the difference between winning and losing in the near future.”

brian elliott

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