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Wilfried Aulbur, managing partner of strategy consultancy firm Roland Berger in India  believes ‘operational excellence’ is one of six key rules organisations have to adhere to if they are to succeed in a highly VUCA (volatile, uncertain, complex and ambiguous) world. Speaking at the #PorterPrize forum in Mumbai, organised by the Institute for Competitiveness, he said it’s only through attention and obsession to detail will help companies create a virtuous cycle that will see them survive. He said innovation, understanding choices and trade-offs, as well as alignment, leadership and courage, were all key qualities that must be demonstrated. However, he also accepted serendipity could also play a role: "Napoleon was asked what kind of a general does he want, and he replied, 'I want a lucky one'. It does not hurt to be lucky provided that you know," said Aulbur.


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