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BCBG Max Azria Group Inc – the fashion house founded by Max Azria has hired Alix Partners to help close loss making stores and restructure the company, as it tries to cope with increasing numbers of shoppers moving online. The company – whose customers include Kate WInslet, Victoria Beckham and Alicia Keys, currently has 570 boutiques worldwide, but this footprint has now been described as too large. It is reported BCBG has hired AlixPartners specifically to help it restructure its debt. A spokesperson said: the business is looking at a “variety of options” in a bid to restructure the business, adding: “BCBG is a world-class designer and producer of apparel, which with the necessary changes, should be able to be successful.”

bcbg max azria

Source : www.bloomberg.com

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