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McKinsey is joining forces with Veryday, the Swedish design agency that designed the IKEA bike, in a move that will see the consultancy move into the area of design advice. Nicholas Anderson, chief business officer, Veryday said: “We are convinced that joining forces with McKinsey & Company will be tremendously beneficial for the design community as well as for our clients. We share a passion for design thinking and innovation, as well as the ambition to unlock growth, creating better companies and new user-centered offerings.” he agency owns about 350 patents. The company has also designed the user interface of the Spotify music streaming service. Veryday emerged from the agency design groups founded by young designers at the end of the 1960s, which later merged with the agency Ergonomidesign.


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