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UK online retailer Shop Direct has hired McKinsey junior partner Assi Gol to head its teams for customer intelligence, Retail News Editor reported 27 July.

Shop Direct is the country’s second-largest online boutique.

Assi will begin the position in September, and will be expected to strengthen the company’s data-based approach to selling goods online. Assi spent eight years with McKinsey, working from the firm’s London and Israel offices. He is proficient in using data to grow retailers’ online businesses and better engage with customers. At Shop Direct, Assi will report to Sasha Berson, Shop Direct’s new group strategy and customer director. Berson was most recently Groupon’s EMEA Chief Marketing Officer.

Shop Direct has made three prominent hires in the last month; the third was the hiring of Gael Decoudu as head of data science. Decoudu previously worked as Director for Global Data Science for Vistaprint.

Assi is replacing Dene Jones, who left earlier in 2016.

“Assi will help us take our data science and analytics to the next level, and give customers the unique experiences we know they love.”

assi gol

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